REFLECTIVE EXPLORER
Coustomer archetype
This group prioritises building and maintaining real-world connections through travel and
meaningful experiences, preferring face-to-face interactions over digital engagement. They travel to gain new perspectives, adding value and meaning to their lives by connecting with different people and cultures. They seek out meaningful relationships and stories, viewing the world in a more rational, optimistic way. This mindset helps them grow emotionally while broadening their understanding of the world around them.
Reference : WGSN trend forecast 2025-2026
BAJUA TRIBE
Inspiration
The theme, inspired by Indonesia and aligned with the core values of Sejauh Mata Memandang, intertwines culture, nature, and sustainability, emphasising circular fashion and mindful consumption. This concept delves into the Bajua tribe’s profound connection to the sea and coral reefs, which sustain their way of life and serve as essential spawning grounds for fish. As "sea nomads," the Bajua people embody the wisdom of living in harmony with nature, using sustainable practices that play a critical role in conserving these fragile marine ecosystems. However, the destruction of coral reefs, driven by environmental degradation and climate change, threatens not only the Bajua tribe's survival but also the rich biodiversity of Indonesia's seas.
THEME BOARD
an exploration of potential silhouettes inspired by traditional Indonesian designs, infused with contemporary twists for a modern aesthetic.
Ensembles crafted by merging individual silhouettes in the collection.
rendered illustrations inspired by the colour pallet.
Final two outfits along with several alternative options.
Final two Ensembles
testfits
